PUT THE PHONE DOWN THE CULTURE WANTS YOU BACK

From basement parties to backyard cookouts, the analog world is staging the most important comeback of our generation.

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The Front Page

Soul on a Plate: How Food Carries the Culture

From the cookout to the tasting menu, food is the oldest storytelling the culture has — and its most powerful export.

Imani Cole · 8m

media

Lights, Camera, Culture: Hip-Hop's Takeover of the Screen

From box-office franchises to prestige streaming, the culture didn't just get cast — it took the director's chair and the ownership stake.

Sofia Marchetti · 8m

Hip Vodka Island life

The Power Index

Full rankings

We rank the artists running global culture — scored automatically from Apple Music charts across the US, UK, Europe, K-Pop, Canada and Afrobeats, plus press buzz and fanbase. Here's who's running it right now.

Kairo Blaze

Mogul / MC · Atlanta, USA

0.8 02

Nova Saint

Artist / Designer · London, UK

0 03

Remy Okafor

Athlete / Investor · Lagos / Brooklyn

0 04

Lux Mercer

Producer / Founder · Los Angeles, USA

0 05

Zaya Cruz

Singer / Entrepreneur · Miami, USA

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Your Bed Is the Most Exclusive Club in the City

Your Block Makes the Best Stuff. Now Let the World Know It.

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PUT THE PHONE DOWN THE CULTURE WANTS YOU BACK

The Front Page

Soul on a Plate: How Food Carries the Culture

Lights, Camera, Culture: Hip-Hop's Takeover of the Screen

The Power Index

Paid Partnerships

Your Bed Is the Most Exclusive Club in the City

Your Block Makes the Best Stuff. Now Let the World Know It.

Time Doesnt Wait

Latest Drops

The New Power Trio

The Table Is the New Trophy

The Tiny Show Is the New Stadium

Log Off, Link Up

The Seven-Trillion-Dollar Welcome

Tight Quarters, Big Energy